Evening Prayer: Guidance in Confusion

Teen protection by the #1 brand in Leakproof

** **Founded in 2017, Kt. was born to give teens and tweens a space in the world of periods. Kt. is the “younger sibling” of Knix - a revolutionary intimates brand that pioneered Leakproof Underwear. Whether it’s their first cycle or their fifteenth, Kt believes every teen who menstruates deserves period products and a shopping experience that make them feel as confident as possible. 
Maddies Mom - Profile: A millennial or generation X Mom supporting Maddie throughout her puberty and period journey.
Stage in Life: 40-50 year old Mom with her first teenage daughter.
Interests: Maddie’s Mom finds joy in keeping her household running optimally, this includes in home organization, cooking & discovering new recipes, discovering new products for her family.
At Kt, we’re on a mission to redefine the teen period experience and empower, celebrate and amplify’s today’s generation so they bleed confidence wherever they go.

What we believe in at Kt:
**Amazing Innovative Products: **Delivering patented leakproof technology that is highly absorbent, tried and tested on over 280,000 teens and fit tested on every size body.

Empowering with Education: Kt works to fight period stigma and poverty by providing educational resources and support to underserved communities.

Building Community: Kt works directly with tweens and teens to design product, share feedback on brand, and test product.
In addition to the Knix Fund, Kt is active in school & camp, youth-based organizations to make tweens and teens first periods a positive experience.

• Periods are the #1 concern for girls when doing sports

• 1 in 2 teens skip sport because of their period

• 70% of girls (ages 12 to 18) say they feel uncomfortable playing sports while on their periods

• 3 in 5 teens skip sport due to fear of leaking or revealing their period 

• 1 in 5 said they had been let down by their sanitary protection

• Nearly half said they wore more than one pair of pants during their period to try and avoid leaks

• 1 in 2 experience discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise 
  51% of girls will have quit sports by age 17, at the end of puberty

  Either "Sitting out stops now, shop Kt now." or "Period protection teens can count on, show Kt now."